Deliver My Ride

Delivermyride.com is an online car buying platform that lets you buy your brand new car online and delivers it right to you. This new category already has tons of well-funded, established competition with much deeper pockets. However we all know that deciding what car to buy is hard, but with DMR, everything else is easy.

BrassCraft

Plumbing supply stores always seem to have one employee who always acts like he’s judging the plumbers that come in. We call him Gus.

This campaign was done just because the client wanted something fun. The entire thing was done in house, with my partner and I directing.

We worked with Team 84 and Lions Legend Herman Moore to create an experience that celebrates the great players in Lions history.

Wayne State University

WSU was long overshadowed by Michigan and Michigan State. And they were tired of it. This campaign created a whole new identity and attitude for the University. The first year after it ran, they had their largest freshman enrollment ever.

Magna Brave Buffet

Magna is one of the biggest automotive suppliers in the world. To help them change their perception of being “just a bumper company,” we repositioned their exteriors group as “Ruthlessly Brave.” The Brave Buffet was an experiential activation featuring gourmet cuisine with insects as ingredients. The food was served to automotive designers around the North American Auto Show, and it showed that Magna was brave enough to help them make the most radical new designs come true.

Urban Science

Urban Science is a data analytics company that knows more about wholesaling, retailing and marketing autos than anyone else in the world. The campaign idea was that Urban helps the industry go from “Chaos to Clarity” so that they’re certain they’re making the right moves to improve sales.

OnStar

OnStar is a brand that's been around forever. It has plenty of awareness and a loyal following in the safety and security area. But it was our job, as creatives, and creative directors, to improve brand opinion. With a limited media spend, we did this by adding more emotion to the campaign and then creating highly engaging mobile executions.

Delonghi

People love their fancy coffee drinks, but don't think they can make them at home. This idea created a complete, high-end coffee shop in Brooklyn and gave people an empty cup and the chance to do it themselves.

US NAVY

 Before the "boom" and after, the Navy is there. Unlike other branches of the Military, the Navy is both proactive and reactive. This is the strategy that drove this work. 

DOW SOLAR

It wasn’t just creating a new product, it was creating a whole new category.

HAVEN

This was a pro-bono spot for a women’s shelter. It was an emotional day of shooting because of the power of the message.

CHEVROLET

It was a big account. A really big account. And a tremendous number of projects – all on the top levels of the brand. Car and truck. New vehicle launches. Broadcast, Print, New Media, even Radio (remember radio?). Awards were won and honors bestowed. Here are some highlights.

TRUE DETROIT

Detroit is the most unique, most gritty, most authentic city in the world. After bankruptcy, this was a poster campaign to rebrand the city.

McDONALD's

How often do you get to work on something that you truly, truly love? This spot was for an Olympics promotion and was all about the power of the french fry.

ONE OFFS

One hit wonders. Great ideas that should have been produced but weren't. Spec ads. All the stuff we love that doesn't have a dedicated home is found here.